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20 WORDS THAT ARE PUTTING WOMEN OFF APPLYING FOR YOUR JOB VACANCY

If you are finding that women are not applying for your vacancies then it could be because of the words or groups of words that you are using in your job adverts. Simple changes and balance in your choice of wording can make your job ads a lot more attractive to a more diverse workforce.


What is a coding ninja?


Depending on your gender the answer to that question may be completely different. You may read this term and relay it to be a person that is totally awesome at coding or you may read this term and feel the words convey aggression or violence. Numerous reports, including a 2011 study published in the Journal of Personality and Social Psychology, indicate female professionals are less likely to apply for jobs that include masculine-oriented words in the job advert. As a recruiter, it’s a risk that you really don’t want to take. You want to encourage a diverse range of applicants to choose from, especially in the tech industry, and not put applicants off applying in the first place.

Are you wanting to hire more women but they are simply not applying?


If you are finding that women are not applying for your vacancies then it could be because of the words or groups of words that you are using in your job adverts. Simple changes and balance in your choice of wording can make your job ads a lot more attractive to a more diverse workforce.


Avoid these words


Studies show that these are the masculine-oriented words you should avoid if you want to attract more women to apply for your job vacancies:

Masculine-oriented words

· Active

· Adventurous

· Ambitious

· Analytical

· Assertive

· Challenge

· Competitive

· Confident

· Determination

· Force

· Headstrong

· Hierarch

· Independent

· Intellect

· Lead

· Logic

· Ninja

· Objective

· Rock star

· Superior

Try these words instead

Feminine-oriented words

· Compassion

· Connect

· Considerate

· Dependable

· Gentle

· Honest

· Loyal

· Polite

· Responsible

· Supportive

· Together

· Trust

· Understanding


It is important to regularly review your wording not just on your job adverts but also on your website and social media posts/interactions. You want to appear consistent across all of your platforms as this is a true reflection of how diverse and inclusive your organisation really is. Stating that you are a diverse and inclusive company is simply not enough.

Balance is key


If there are some words that are masculine-orientated but cannot be avoided then make sure you balance these out by including some feminine orientated words. Balance is key if you want a diverse work-force.


A diverse workforce is a more productive workforce!


Check out my other blogs here: digitelle.blog

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